Not Just Trips.
A Movement
Travel Generation is an African group travel company founded by Shirley Phiri, focused on building Africa’s biggest travel movement.We specialise in curated group experiences across Africa and international destinations.
Explore
Affordable, curated group trips across Africa and beyond — from the golden beaches of Mozambique to the tropical islands of Thailand.
Connect
Travel Generation is more than a travel company — it’s a community. Every trip brings together like-minded travellers who become family.
Affordable
We design experiences that let Africans see the world without breaking the bank, creating unforgettable adventures filled with culture, laughter, and discovery.
Give Back
We support schools, local businesses, and communities in the destinations we visit — proving that travel can create joy and impact at the same time.
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Travel Generation, in collaboration with The Wellness Club, brings you a...
About the Founder
Travel Generation is an African group travel company founded by Shirley Phiri, focused on building Africa’s biggest travel movement.
Our Story
“Building Africa’s Biggest Travel Movement”
When I first started Travel Generation at just 20 years old, I had a dream of creating something that would grow with me — something born from my deep love for travel and my desire to show Africans that travel isn’t just for the wealthy or privileged.
I wanted to show that we are all part of the travel generation — no matter our age, young or old. I wanted to create a movement that made travel feel accessible, affordable, fun, and community-driven.
So, I started small — just a few friends and one minivan. We hit the road to Hartbeespoort, and the energy was electric.
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